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Forms of Digital Marketing Digital marketing is the 21st century brand of advertising of brands/products delivered through digital channels, such as search engines, websites, social media, email, and mobile apps. In the Internet, we can see these kinds of digital marketing. Paid search or pay-per-click (PPC) advertising refers to the ads or “sponsored result” located on the top or side of a search engine results page, which, as an advertiser, you pay when you ad is clicked or you can tailor your PPC ads to appear when specific search terms are entered in the search engine results page, which is supposed to be targeted to a particular audience. When a person is searching for a particular keyword or term in a search engine page and a particular ad appears, that form of advertisement is known as PPC ads. The search engine optimization (SEO) is an indirect form of digital marketing, which, if you have a website, optimizes the content, technical set up, and reach of your website so that your pages appear at the top of search engine result for a specific set of keyword terms, where the ultimate goal is to attract visitors to your website when they search for products, services, or information that are related to your business.
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Content marketing is another indirect form of digital marketing, which helps your business ads get noticed in social media and it gives you something of value to offer customers in emails and paid search ads. It is all about creating clever content that is relevant to your audience, letting them see your website as a valuable source of information.
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Many business ads rely on social networks, like Face Book, Twitter, Instagram, to get global exposure through social media, where you can have millions or more viewers, such that the more your audience wants to engage with your ads content, the more likely that they will share it to others, which in effect will gather more audience on your social media accounts, and that they may eventually end up as your prospective customers. For marketers, it’s not just enough to just post on your social media account, you must weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. Email marketing is the quickest and most direct way to reach customers with critical information, because customers are very attached to their emails; however, successful email campaigns must be trustworthy, relevant, conversational, strategic, and must be coordinated across channels. Since mobile devices are always in the arm’s length of its owners, mobile marketing has become also an integral part of mobile phone owners, such that from SMS and MMS to in-app marketing, there are many ways to market on mobile devices, therefore finding the right method for your business is the key factor.