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Direct Marketing Company: Learn About Call to Action Marketing

A call to action marketing (CTA marketing) is a type of advertising or selling campaign designed in encouraging an immediate sale or prompting an immediate response. It uses words, phrases or sentences which can be incorporated into advertising messages, sales scripts or web pages, encouraging customers to take immediate action. Basing on marketing strategies, a call to action is an instruction forwarded to the audience which is uniquely designed in provoking an immediate response, using an imperative verb such as “contact us now”, “to find out more” or “feel free to visit us”. Others forms of call to action lines also provide strong reasons to customers why they need to purchase a product immediately such as an offer that is only available in a limited period (e.g. ‘limited stocks available’ or ‘offer will expire soon’).

The ultimate key to a powerful call to action is by providing customers with compelling reasons to purchase immediately rather than deferring purchase decisions. A CTA may come in a form of demanding request, requesting a consumer to buy the product or provide contact information and personal details, or non-demanding request such as “watch this video” or “choose a color”. Direct marketing companies are using CTA on their catalogs, flyers, brochures and email campaigns in order to show consumers how to take the next step further and to create a sense of urgency surrounding an offer. Call to action are usually incorporated in the best lines of the most effective sales scripts because it has long recognized by successful sales representatives that specific words, phrases, and sentences are able to elicit desirable responses from prospective buyers. When it comes to web design and development, a CTA can be a website button, a banner or some type of text or graphics that prompts an online consumer to click it, and to continue down a conversion funnel which plays a crucial part of inbound marketing.

All call to action taglines have three things in common which include no obligation statement, telling people what to do next and encouraging people to respond to a right way. No obligation statements reduces or removes the risk involved in trying out a product or service and in many cases, direct marketing companies are asking or encouraging people to try a free trial rather than a purchase. CTA utilizes a standard direct response, not leaving a room for people to wait or think about your offer. Today, consumers are more comfortable responding to digital offers so you do not really need to provide the instructions unlike the traditional method. You can always visit our website or homepage for related marketing methods such as social media marketing and digital marketing.